The F(ashion) Factor #20

We interviewed another amazing designer!!!
Ladies and gentlemen we are talking about Myrto Dramountani!

1.  Introduce yourself.

I was born in Athens, Greece. I studied Architecture in the National Technical University of Athens, holding a Master’s degree in Architecture. I was first introduced to fashion when I designed the Athens Municipality Pavilion for the 2nd Hellenic Fashion Week. Seduced by the strong relation that I found between fashion design and architecture, I decided to study fashion design at the prestigious Parsons The New School for Design in New York City. I was accepted at Parsons with a full scholarship (Parsons Graduate Dean’s Scholarship and Vardinogiannis foundation scholarship). My final project at Parsons was selected by a jury comprised of industry professionals, for the Parsons 10th Annual AAS fashion studies line debut at Lord and Taylor in New York City. After graduating from Parsons, I worked in New York City with leading fashion firms and designers such as Barami, Magaschoni Apparel Group and Victor De Souza. My first capsule collection was sold at Imilla Road Pop up store, in Soho, Manhattan. In March 2011 I opened the 9th Athens Exclusive Designers Week with my winter collection 2011/2012. Today, I am based in London, working on my own collection.

2.  Three concepts that best describe your work.

Fashion for me has an architectural dimension and application. We construct clothes for the same reason we construct a house: we seek a shelter for the body and we achieve that through geometric designs. Our clothes protect us, create feelings, impressions and function with us. So does the space we live, work or been active in. The process by which a dress is constructed is similarly questioned by metaphors of architectural construction. Fashion design and architecture share much of the same vocabulary and similar techniques of construction: pinning, darting, folding, wrapping, draping, cutting. So when I design clothes I am always influenced from architecture and I even use architectural design software in order to create my designs. My goal is to cover, but also to reveal the body in a structural way.I design the fabric and I cut it with laser cut machines. All of my garments have 2 or 3 dimensional laser cut shapes. Geometry is also a source of inspiration for me as I transform basic geometrical shapes into interesting fashion combinations. The most challenging thing is to discover new techniques in order to create unique clothes. The manipulation of the fabric is a very important aspect in my work and kind of my trade mark.

  

3.  What is your perfect target?

I usually do clothes that I would like to wear. Clothes that would make me happy when I wear them. My target audience is an avant-garde crowd.

4.  How do you maintain the inspiration still alive?

I seek inspiration from all sorts of sources. I observe people in the street; I watch films, I read, I travel, I visit galleries and museums, fashion shows and exhibitions. Looking the people on streets and colors they're wearing  influences me a lot in London. It's about taking all the little everyday things and observing them with a critical eye. Every day life influences me a lot and everything that surrounds me. Also my own individual experiences.

5.  Which star would you like to see associated with your clothes? If it has happened on what occasion?

Tilda Swinton, Kate Moss, Lady Gaga, Mila Jovovich, Keira Knightley, Anne Hathaway to name a few..

6.  In which magazine would you like to see your own advertising?

My work has been published in fashion magazines such as Madame Figaro and Marie Claire.

I would be very honoured to see my own advertising in magazines such as Purple Fashion Magazine, Wallpaper, W Magazine, V Magazine and Vogue.

7. About advertising, what do you think about bloggers and their communication potential?

It is commonly observed that the fashion blogs and the fashion magazines, complete each other and coexist with each having its own role. The former express subjective tastes, and the second  try tohave an objective point of view. It is positive that the fashion bloggers do not reject the work of professionals. Also that fashion designers and professionals have embraced blogs, they give material to bloggers they follow them and use them in order to advertise and promote their work.

Another stunning Greek designer like Stefania, isn't she?!?!

XOXO

Marci&Cami

PS: Thanks to Myrto for her time and pictures!!