The F(ashion) Factor #14

Hello!!
Today we have an interview in exclusive for our readers with Samantha Jane, wonderful designer of Fabryan!!

1. Introduce yourself.

My name is Samantha-Jane. I am the fashion designer behind FABRYAN.

2. Three concepts that best describe your work.

* Rich prints accessories
* Textured garments
* Elegant womenswear

3. What is your perfect target?

The Fabryan woman is a modern lady who is not afraid to stand out. She is elegant; she embraces her body, wearing clothes that accentuate her curves without being a fashion victim.

4. How do you maintain the inspiration still alive?

I drew inspiration from different sources. I am especially inspired by nature, travel and architecture.

5. Which star would you like to see associated with your clothes? If it has happened in which occasion?

I am not driven by celebrities to wear my dresses. Every woman that buys Fabryan is a 'celebrity' in my eyes.

6. In which magazine would you like to see your own advertising?

Vogue is the fashion bible. 

7. About advertising, what do you think about bloggers and their communication potential?

Bloggers are the new journalists. They are very important in the industry. Reaching out to bloggers is paramount and this is part of our marketing strategy. 

We really thanks Samantha for her time and we introduce you to her next season collection!


“The collection is targeted at women who want something special for that big occasion. Whether it’s a charity event, an exclusive party or a summer ball, these dresses command attention and are for women who aren’t afraid of being noticed” , said to us the designer.

Let's have a look and let us know what do you think about her collection!

XOXO

Marci&Cami


Ps: images courtesy of Samantha Jane.